ProductsCheck OrderAbout Us
  • 舊振南官網
  • 漢餅文化館粉絲團
  • JPY
  • TWD
    Taiwan Dollar
  • English
  • 繁體中文
About Us





About Jiu Zhen Nan

Founded in 1890, we have been devoted to handcrafting luxury Han Pastry for over 130 years. While we began as a humble one-store bakery, today Jiu Zhen Nan has become a household name across Taiwan, associated with celebrating life’s most meaningful moments.

Rich Flavor. Rich Tradition.

Steeped in Taiwanese tradition, our beloved cakes and pastries are packed with fresh and flavorful ingredients, which over the centuries represented wealth and wellness, making these gourmet delicacies the customary gift for all occasions. It is for this reason we take the utmost care when hand-making each and every one of our delectable cakes and pastries, as we recognize their leading role in traditional Taiwanese etiquette. The Tao of Gifting Giving Han Pastry as a gift plays a vital role in Taiwanese tradition. Sharing these time-honored cakes is a necessity when celebrating annual festivals, such as Lunar New Year and Mid-Autumn Festival, and when marking momentous milestones in people’s lives, such as births, birthdays, and weddings.

When offered to friends and loved ones, Han Pastry has a long tradition of representing the precious relationships between those who give the cakes as thoughtful presents, and those who joyfully receive them. That’s why Taiwanese consider a carefully chosen pastry as an eloquent expression of respect, love, gratitude, and joy, all in one bite. At Jiu Zhen Nan, we believe in the Tao of Gifting, in upholding this rich cultural heritage, and in sharing this tradition with friends around the world.